Firms should use their staff as wearables guinea pigs, says Forrester
Companies that want to engage customers with wearables, but are worried about privacy issues, should run pilots with their employees first, a Forrester analyst has said.
View ArticleUS retailer Kohl's develops prototype to predict shopping trolley abandonment
American department store chain Kohl's is testing "event-based architecture" which can track online or in-store movements so it can intervene when customers are about to abandon a purchase.
View ArticleRenault to roll out Salesforce globally to put it ‘in the drivers' seat for...
Renault is in the midst of a global roll-out of Salesforce to be completed by March 2015, the automotive's digital and CRM manager revealed at Salesforce's flagship conference in San Francisco.
View ArticlePizza Hut's new app lets customers order with their mind
Pizza Hut has come to the rescue of its indecisive customers, and developed an app to predict which pizza they most desire.
View ArticleBMW says ‘no thanks' to tech companies and advertisers asking for connected...
BMW refuses to yield to tech and advertising firms that are eyeing up the carmaker's connected car data.
View ArticleHow UK-based Morrisons used APIs to build its customer loyalty program
UK-based supermarket Morrisons' Match & More scheme, launched late last year, lets customers collect points, which can be exchanged for vouchers in store, as well as price match Aldi, Lidl,...
View ArticleDrink manufacturer Diageo pilots 'smart bottle' for Johnnie Walker Blue Label
Diageo will reveal its first ever "smart bottled" Johnnie Walker Blue Label that can send offers to customer's smartphones straight from the shopping aisles.
View ArticleHow Fortnum and Mason got 20% more customers to check out with open-source site
Fortnum and Mason have bucked the trend of enterprise vendor e-commerce platforms and opted for a lesser known, open source platform called Spree Commerce.
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